Have twitter made it easier for everyone or lost their USP?
Last night it was announced by Twitter that they will be testing doubling the length of tweets, so users are able to use 280 characters, rather than the current 140.
This is a huge change, as Twitter is famous for the 140 character tweets, which I often compare in my talks to the old text message style, for anyone who's ever had a Nokia mobile phone, you will recall the anguish of trying to get your text into 140 characters.
Twitters argument is and many would agree, are as follows:
So, will this innovation make it easier for everyone, in the same way as smart phones have made it easier to send longer messages or have Twitter finally given up their USP (Unique Selling Point) in a final desperate attempt to attract potential higher Ad revenues?
The USP is a point that I briefly discussed on LinkedIn with Industry fellow, Naomi Timperley and we both agreed there was an element of risk (feel free to add to the discussion here).
When will we have access 280 character tweets?
Roll-out of this new feature will initially only be to a small group, but as with most new twitter/social media features and changes, it will eventually be rolled to more users.
To make sure you have first access to it... Keep your Twitter App updated and wait for the magic number, 280 to appear in your tweets.
Kaz Laljee - @mrkazlaljee