Over the festive period we would all have received emails from most of the companies we engage with....
However, it surprises me; no matter how big these companies, many of them are making the same error.
They are using the old Instagram logo. Instagram (owned by Facebook) updated their logo in May 2016, yet many organisations and companies have failed to update their email footers and websites with the new logo.
Here are just a few examples of emails that I have received (there were many more!). They are from Domino's, Tesco and Debenhams respectively.
Why does it matter?
Instagram is one of the fastest growing social media and currently has over 17 million accounts in the UK. It is now only 2nd to Facebook!
Many of you may say that it doesn't really matter, but others would argue to say that this represents the company and reflects the image of a company too. By having the old logo; is the company saying that social media isn't a priority or are they saying, they didn't realise the logo had changed or are they just saying they forgot to change it?
Below, I have included examples from Pizza Hut and M&M Direct respectively, who have updated the instagram logo.
Is your logo updated?
I will leave it up to you to decide, if you believe this is an easy oversight to make and not such a big deal?… Or whether you believe that this is an error that these companies shouldn't be making?
It would be great to hear from you with regards your own websites and email templates… How many of your own companies and organisations are using the old Instagram logo?
If you find that you are currently using the old logo, drop me an email and I'll send you over the HQ version of the new logo.
Finally, I hope everyone is enjoying the festive period and would like to take this opportunity to wish you all the very best for the New Year!
Any questions, just ask!
ps. I would like to add, that I have contacted a couple of these companies to make them aware of the oversight, in one case I received a couple of replies, neither of which grasped what I was saying and may well have been automated replies.